Straight talk in marketing communications.

elevator pitch design

What Do You Say When Someone Asks, “What Do You Do?”

And does your answer make them light up with interest . . . or just nod politely? As consultants, coaches, or entrepreneurs, we all need to introduce ourselves and our work constantly. Having a few key phrases or a magnetic tagline that potential clients “get” immediately and remember easily makes all the difference.

Can You Introduce Yourself with Flair and Confidence?

Some call it the elevator pitch, the 60-second commercial, the magnetic introduction, or the verbal business card — but it all boils down to the same thing: a few words that clearly capture who you are, what you do, and why the world needs you. Without sounding like a used-car ad.

The right phrase is easy to say because it sounds and feels like the real you and not like a sales pitch.

A powerful pitch introduces what is exceptional about you and your work. You bring something unique to your practice that no one else can replicate, even if they try. As a writer, coach, and professional listener I can help you define what that something is and capture it in the words that work for you. As one client recently put it:

Peggy – I wanted to let you know that I tried out my new elevator pitch on my mastermind group last week and they LOVED the idea. I breathed a sigh of relief! I think another of our members will be calling you to help her refine her pitch – she was trying lots of ideas out on us, and finally we all just said, “Call Peggy!”

Cheryl Binda, Binda Consultants, www.bindaconsultants.com

Let me help you find just the right words to open new doors. To celebrate summer and all things blooming, I’m offering my elevator pitch design package at a special rate through Labor Day. Call 208-286-2594 or email me today for details.