Straight talk in marketing communications.

Archive for the "writer's block" category


Better, Faster Copy: The Envelope Trick

I’ve been working on new content for Dr. Jennifer Anacker’s website this week and needed to learn more about chiropractic treatment and subluxation so I could describe them briefly and clearly for her readers. That meant starting with research and taking lots of notes. And thanks to a lucky accident — running out of graph [...]

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Writer’s block

The process of writing my own website content — or rather, the process of failing to get anything written or posted for way, way too long — taught me some lessons about how it feels to be a client. It’s difficult to know exactly what you want to say until you try a few things [...]

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Biz book writers pilot workshop

If there’s anything I love more than getting my point across, it’s helping someone else get their point across. Most people find it easy to give expert advice or discuss what matters to them, but ask them to put it in writing — or even to repeat what they just said so that you can [...]

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