I saw this sign in a dry cleaner’s window the other day:
“We honor all competitors’ coupons (with some exceptions).”
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A well-educated, sophisticated client of mine whose practice serves her own well-educated, sophisticated clients brought up an interesting question about headlines this week. She had learned in an online marketing course that capitalizing every word in a headline — regardless of grammatical correctness — is a good way to get people’s attention, and she wanted [...]

Is it just me, or have the rest of you been noticing the proliferation of commas newly being added between the “Hi” and “[recipient's name here]” in email salutations?
One of the most intriguing and confusing things about email etiquette is its flexibility. The old conventions of letter writing don’t apply, and informality has become the [...]

Just read a colleague’s post — http://www.webinknow.com/2007/08/the-gobbledygoo.html — that makes my day. David Meerman Scott’s updated manifesto makes me feel so, well, validated. Having written more than my share of jargon-ridden pieces — always under tactful protest, having tried to point out the futility of using worn cliches instead of language that actually means anything [...]

In public speaking as in writing, it’s all too easy to go on and on and on. As a Toastmaster, I know that the biggest challenge in giving a speech is to keep from running over your alloted time, so I’ve worked hard to edit down my speeches to their core messages and to keep [...]

My all-time favorite piece of copywriting is the tagline, “Got milk?” It is beautiful in its brevity. It is immediately understood, perfect for its time, and has become one of those sayings so well known that many of us borrow it shamelessly in hopes that it will do for our product — or subject — [...]

A couple of months ago, the Idaho Statesman printed an excellent feature by Rocky Barker about the controversy over the reintroduction of wolves into Idaho. I was floored by a statement from one of the article’s interviewees, who said: “Hunters’ visions are that they can return to the same location year after year and have [...]