Over the past year, many of you have been following my news about my client and friend Marc Warnke, who has had the vision and commitment to make the journey from hatching an idea, to creating a manuscript, to becoming a published author. The journey reaches its culmination today, folks – the book is now [...]
Continue readingwords inspire, words connect, words mean business
Archive for the "marketing" category
I got to hear Greg Mortensen speak at the Morrison Center last night. One of the many amazing stories from his amazing journey was about the struggle with his publishers at Penguin over the exact wording of the subtitle for his book, Three Cups of Tea.
The publishers insisted on “One man’s mission to fight terrorism [...]
I’m finally reading The Omnivore’s Dilemma by Michael Pollan. For somebody who makes her living keeping sentences short and cutting out the big words, this is a real feast. His writing is graceful, eloquent, full of meaning and literary allusions, and full of words that send me to the dictionary. With long, loping, looping sentences.
I’m [...]
I was the guest speaker for a lively group of business analysts at the Treasure Valley IIBA lunch meeting today. During the Q&A they gave me some wonderful examples of miscommunication. (For those of you who don’t already know this, I’ll explain here that I collect such examples to use for trainings, workshops, and just [...]
Continue readingHere is the corrected link to the freerice.com site.
Many thanks to the alert subscriber who pointed out that the link in my earlier post wasn’t working! I fixed it there, too.
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Next Tuesday, April 8th, I’m presenting a luncheon seminar for the Boise Metro Chamber of Commerce called “Words That Work: Business Writing Basics.” Can’t wait. It’s always a treat to get a chance to share useful, practical information that makes life and work easier for people. There’s nothing like witnessing those “aha” moments when something [...]
Continue readingHow many times have you asked someone, “What do you do?” only to get a pretty much incomprehensible answer? For some reason, people tend to get lofty when they try to think of a boilerplate phrase to introduce themselves and their business. Unfortunately it’s very easy to get caught up in words like “optimize,” [...]
Continue readingNot long ago, I heard Pamela Dell of the Boise Metro Chamber of Commerce deliver a delightfully to-the-point talk about marketing. She took the whole daunting subject and broke it down into three steps:
Make time.
Have fun.
Follow up.
How can you [...]
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