Straight talk in marketing communications.

Archive for the "marketing" category


Why Clarity Counts

I was the guest speaker for a lively group of business analysts at the Treasure Valley IIBA lunch meeting today. During the Q&A they gave me some wonderful examples of miscommunication. (For those of you who don’t already know this, I’ll explain here that I collect such examples to use for trainings, workshops, and just [...]

Continue reading
 

Correction: Words to Feed the World

Here is the corrected link to the freerice.com site.
Many thanks to the alert subscriber who pointed out that the link in my earlier post wasn’t working! I fixed it there, too.
ShareThis

Continue reading
 

Spreading the Good Word

Next Tuesday, April 8th, I’m presenting a luncheon seminar for the Boise Metro Chamber of Commerce called “Words That Work: Business Writing Basics.” Can’t wait. It’s always a treat to get a chance to share useful, practical information that makes life and work easier for people. There’s nothing like witnessing those “aha” moments when something [...]

Continue reading
 

Beyond the Elevator Pitch

How many times have you asked someone, “What do you do?” only to get a pretty much incomprehensible answer? For some reason, people tend to get lofty when they try to think of a boilerplate phrase to introduce themselves and their business. Unfortunately it’s very easy to get caught up in words like “optimize,” [...]

Continue reading
 

Marketing Made Simple

Not long ago, I heard Pamela Dell of the Boise Metro Chamber of Commerce deliver a delightfully to-the-point talk about marketing. She took the whole daunting subject and broke it down into three steps:

Make time.
Have fun.
Follow up.

How can you [...]

Continue reading