Just spent multiple happy hours working on a friend’s book proposal. Doing work for friends can be tricky, mostly because if you feel nothing for the material or the approach, you know you can’t do it justice as an editor/consultant. And how can you say, “Well, sorry, but what you’ve been working on and agonizing [...]

Over the past year, many of you have been following my news about my client and friend Marc Warnke, who has had the vision and commitment to make the journey from hatching an idea, to creating a manuscript, to becoming a published author. The journey reaches its culmination today, folks – the book is now [...]

We’re all in this together. Every business has competition, but that doesn’t mean those competitors are necessarily enemies.
I know I’m not the only copywriter in town. I know this because I belong to several professional organizations, at meetings of which members take turns introducing themselves and their businesses. Every time, there are plenty of [...]