Straight talk in marketing communications.

Archive for the "biz book writers" category


Why Clarity Counts

I was the guest speaker for a lively group of business analysts at the Treasure Valley IIBA lunch meeting today. During the Q&A they gave me some wonderful examples of miscommunication. (For those of you who don’t already know this, I’ll explain here that I collect such examples to use for trainings, workshops, and just [...]

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New Workshop Starts 9/26/07

Have you been meaning to write a book “someday?”
Well, how would you like to get that book written by Christmas?
As a market-savvy entrepreneur, you’re probably aware that writing a book is one of the best ways to advance your career and build your practice.
 
As a committed professional who is driven by the passion for [...]

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What makes a business book good?

One of my favorite clients is writing his first e-book and has been sending me drafts, asking for my professional opinion about whether the book is “there” yet. It’s a tough question to answer since “there” means such different things to different people. But it did get me thinking about what makes the difference between [...]

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Sticking to the Point

In public speaking as in writing, it’s all too easy to go on and on and on. As a Toastmaster, I know that the biggest challenge in giving a speech is to keep from running over your alloted time, so I’ve worked hard to edit down my speeches to their core messages and to keep [...]

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Writer’s block

The process of writing my own website content — or rather, the process of failing to get anything written or posted for way, way too long — taught me some lessons about how it feels to be a client. It’s difficult to know exactly what you want to say until you try a few things [...]

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Biz book writers pilot workshop

If there’s anything I love more than getting my point across, it’s helping someone else get their point across. Most people find it easy to give expert advice or discuss what matters to them, but ask them to put it in writing — or even to repeat what they just said so that you can [...]

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